Allen Adamson - Branding New York City is too broad an image these...

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.

Allen Adamson

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Allen Adamson Quotes

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Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it. Allen Adamson

They Said So®

Keywords

branding york city broad image days longer powerful macro level trick find brands unique niche - people live neighborhood

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