Arthur Fogel - It's very different from how the normal [touring] business exists...

It's very different from how the normal [touring] business exists and operates,.. We tend to have close relationships, partnerships, with the artists we work with. And when you come at it from that basis, it's really about strategizing first, putting together what they want to do, where we think they should play, putting all the pieces together, establishing an agreement on ticket prices, and sort of building the model from the ground up.