Ashley Highfield - Audience needs are changing -- they want to consume media...

Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft.

Ashley Highfield

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Ashley Highfield Quotes

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Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft. Ashley Highfield

They Said So®

Keywords

audience changing -- consume media terms anytime anyplace stay relevant digital age bbc respond challenge good technological innovation resulting products imp partnerships microsoft

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