![The overall cost of having the coupon program was lower than expected. They must have been able to make cuts elsewhere. And a lot of it is volume driven. They had some nice [market] share gains.](/quote/image/x6Vj3rHrJzaRFGeT5Fl36geF)
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coupon
program
lower
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make
cuts
lot
volume
driven
nice
[market]
share
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