Eric Sorensen - In a number of ways, manufacturers have to dig deeper...

In a number of ways, manufacturers have to dig deeper into their engineering toolboxes to find ways to make gains in customer satisfaction. The industry has peaked, at least temporarily, and it will take renewed efforts to again move the competitive bar higher. With the percentage of first-time boat buyers now declining, it's very important to first attract and then keep people in boating, and part of the solution is producing the finest possible engines.

Eric Sorensen

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Eric Sorensen Quotes

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In a number of ways, manufacturers have to dig deeper into their engineering toolboxes to find ways to make gains in customer satisfaction. The industry has peaked, at least temporarily, and it will take renewed efforts to again move the competitive bar higher. With the percentage of first-time boat buyers now declining, it's very important to first attract and then keep people in boating, and part of the solution is producing the finest possible engines. Eric Sorensen

They Said So®

Keywords

number ways manufacturers dig deeper engineering toolboxes find make gains customer satisfaction industry peaked temporarily renewed efforts move competitive bar higher percentage -time boat buyers declining important attract people boating part solution producing finest engines

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