Joe Hawk - Initially, I think they will be successful because they only...

Initially, I think they will be successful because they only have market share to take, and none to lose. But down the line, I don't see them as successful as they would like to be because consumers perceive Trek as an adult brand.

Joe Hawk

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Initially, I think they will be successful because they only have market share to take, and none to lose. But down the line, I don't see them as successful as they would like to be because consumers perceive Trek as an adult brand.

Related Topics

market successful share lose adult brand

Keywords

initially successful market share lose line consumers perceive trek adult brand

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