Joe Pilotta - In a customer centric media plan, the influence of media...

In a customer centric media plan, the influence of media to make a purchase becomes a key component to determining the allocations to the various options, as marketers refine their focus on consumers, media planning will require more insights on how consumers behave and less on gross audience estimates.

Joe Pilotta

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Joe Pilotta Quotes

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In a customer centric media plan, the influence of media to make a purchase becomes a key component to determining the allocations to the various options, as marketers refine their focus on consumers, media planning will require more insights on how consumers behave and less on gross audience estimates. Joe Pilotta

They Said So®

Keywords

customer centric media plan influence make purchase key component determining allocations options marketers refine focus consumers planning require insights behave gross audience estimates

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