Les Usherwood - There is a distinct advantage in being a practicing typographer...

There is a distinct advantage in being a practicing typographer when it comes to deciding on a new typeface design. There seems little sense in designing faces that will not be profitable for the typesetter and it happens too often that designers tend to go down just one path as opposed to designing the variety of faces needed to ensure a good mix. As a result, their designs tend to look too much like each other.