Michael Gartenberg - Often consumers don't have an easy way to get the...

Often consumers don't have an easy way to get the pictures off the camera. So they use them as wallpaper and screensavers instead of printing them,.. It shows how consumers are changing the way they are interacting with digital technology. Consumers are realizing that there's many ways they can interact with their pictures other than just printing them out and pasting them into an album.