Michael Lanz - We see increasing convergence between people's consumption of television media...

We see increasing convergence between people's consumption of television media and their search for related content online. Television networks are beginning to capitalize on cross-channel advertising, using the Web not only as a new source of revenue, but also as a way for consumers to connect with the programming on a deeper, more interactive level.

Michael Lanz

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Michael Lanz Quotes

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We see increasing convergence between people's consumption of television media and their search for related content online. Television networks are beginning to capitalize on cross-channel advertising, using the Web not only as a new source of revenue, but also as a way for consumers to connect with the programming on a deeper, more interactive level. Michael Lanz

They Said So®

Keywords

increasing convergence people' consumption television media search related content online networks beginning capitalize cross-channel advertising web source revenue consumers connect programming deeper interactive level

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