Roy H. Williams - One thing that hasn't changed, though, is that we still...

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

Roy H. Williams

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Roy H. Williams Quotes

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One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

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thing changed hear ad times begins affect familiar advertiser question positive opinion

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