Ruedi Baur - There was once a typeface that had the reputation of...

There was once a typeface that had the reputation of being more legible and functional than all the others. It was used everywhere and for everything, from signs to logos. Then one day readers couldn't stand seeing it anymore and decided to stop reading it - despite its superior legibility. Bit by bit designers forgot about it and it was only used by lay people. Then it was rediscovered for a while and in fashion again. Even books were published about it.

Ruedi Baur

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Ruedi Baur Quotes

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There was once a typeface that had the reputation of being more legible and functional than all the others. It was used everywhere and for everything, from signs to logos. Then one day readers couldn't stand seeing it anymore and decided to stop reading it - despite its superior legibility. Bit by bit designers forgot about it and it was only used by lay people. Then it was rediscovered for a while and in fashion again. Even books were published about it. Ruedi Baur
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Related Topics

expression typography typeface

Keywords

typeface reputation legible functional signs logos day readers stand anymore decided stop reading - superior legibility bit designers forgot lay people rediscovered fashion books published

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"A quote by Ruedi Baur" theysaidso.com, 2024. Jul 27, 2024. https://theysaidso.com/quote/ruedi-baur-there-was-once-a-typeface-that-had-the-reputation-of-being-more-legib
APA Style Citation
"A quote by Ruedi Baur" (n.d.). theysaidso.com. Retrieved Jul 27, 2024, from theysaidso.com web site : https://theysaidso.com/quote/ruedi-baur-there-was-once-a-typeface-that-had-the-reputation-of-being-more-legib
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