Scott Appleby - Microsoft's exit from this market should lead to more rational...

Microsoft's exit from this market should lead to more rational pricing and likely improved profitability for Intuit's TurboTax. In an attempt to gain market share, Microsoft dramatically cut unit price, a move Intuit was forced to match.

Scott Appleby

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Microsoft's exit from this market should lead to more rational pricing and likely improved profitability for Intuit's TurboTax. In an attempt to gain market share, Microsoft dramatically cut unit price, a move Intuit was forced to match.

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microsoft' exit market lead rational pricing improved profitability intuit' turbotax attempt gain share microsoft dramatically cut unit price move intuit forced match

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"A quote by Scott Appleby" theysaidso.com, 2024. Jun 26, 2024. https://theysaidso.com/quote/scott-appleby-microsofts-exit-from-this-market-should-lead-to-more-rational-pric

APA Style Citation

"A quote by Scott Appleby" (n.d.). theysaidso.com. Retrieved Jun 26, 2024, from theysaidso.com web site : https://theysaidso.com/quote/scott-appleby-microsofts-exit-from-this-market-should-lead-to-more-rational-pric

Chicago Style Citation

"A quote by Scott Appleby". theysaidso.com, 2024. https://theysaidso.com/quote/scott-appleby-microsofts-exit-from-this-market-should-lead-to-more-rational-pric , accessed Jun 26, 2024.

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