Stan Nowak - We're all reading about how confusing it is for seniors...

We're all reading about how confusing it is for seniors to select and enroll in a Part D program. It was clear to us early on that Part D would create significant communications challenges for our customers. It's a complex program being offered to a population with unique communications needs. Effective, proactive communication is key to attracting and serving the 42 million eligible beneficiaries. If new members routinely have to call in to ask where their membership card is, there's a clear gap in customer service. Proactively reaching out with that information is a better approach. We've identified more than 20 similar opportunities for automated proactive communication around Part D. Gorman Health Group has been instrumental in helping us develop content and navigate regulations for those opportunities, and our clients are responding positively. Every one of our clients who is offering a Part D product has used our services to help communicate with beneficiaries.