Steve Nickerson - Early on, our focus will be on helping the retailers...

Early on, our focus will be on helping the retailers communicate to the consumer in the store. That's where the decision is really happening and where the education that needs to happen will happen--it's not going to happen in a 30-second commercial, and it's probably not going to happen in a series of print ads.

Steve Nickerson

They Said So®

Steve Nickerson Quotes

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Early on, our focus will be on helping the retailers communicate to the consumer in the store. That's where the decision is really happening and where the education that needs to happen will happen--it's not going to happen in a 30-second commercial, and it's probably not going to happen in a series of print ads. Steve Nickerson

They Said So®

Keywords

early focus helping retailers communicate consumer store decision happening education happen happen-- 30- commercial series print ads

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