Steve Rosen - Our belief is that a lot of companies are short-sighted....

Our belief is that a lot of companies are short-sighted. They're told to do something by a retailer, and they run out and do it. While they're complying with the mandate, it's the channel master (the Wal-Marts and Home Depots) that gets all the value out of it. The company is happy that its customer is happy; however, if they were to integrate data and e-business initiatives, they would gain five times the effectiveness in terms of supply chain functionality and usability.