Tom Anderson - A band with no history can get 40,000 people looking...

A band with no history can get 40,000 people looking at its video just by getting on the site and doing some work. It's a strong incentive. The technology has changed so much in the past six or seven years. You can make a video cheaply. The quality may be lacking, but I think fans get excited when they discover a band that's made its own record or video. They're the first to see them underground.