Travis Rutherford - MGM wanted to elevate the Pink Panther brand to a...

MGM wanted to elevate the Pink Panther brand to a more adult audience for the 40th anniversary in 2004. After looking at the Thomas Pink brand and philosophy, it was evident that the two brands were a perfect fit, as each could be equated to cool, sophisticated and stylish. With the rates of sales being so outstanding for our original co-branded product line, we went back to Thomas Pink for a second partnership that will no doubt be even more successful, especially with the release of the new Pink Panther movie generating extra interest in the brand this season.

Travis Rutherford

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Travis Rutherford Quotes

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MGM wanted to elevate the Pink Panther brand to a more adult audience for the 40th anniversary in 2004. After looking at the Thomas Pink brand and philosophy, it was evident that the two brands were a perfect fit, as each could be equated to cool, sophisticated and stylish. With the rates of sales being so outstanding for our original co-branded product line, we went back to Thomas Pink for a second partnership that will no doubt be even more successful, especially with the release of the new Pink Panther movie generating extra interest in the brand this season. Travis Rutherford

They Said So®

Keywords

mgm wanted elevate pink panther brand adult audience 40th anniversary thomas philosophy evident brands perfect fit equated cool sophisticated stylish rates sales outstanding original -branded product line back partnership doubt successful release movie generating extra interest season

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