One's only rival is one's own potentialities. One's only failure is failing to live up to one's own possibilities. In this sense, every man can be a king, and must therefore be treated like a king.
The best product should be bought, the best man should be rewarded more. Interfering factors which befuddle this triumph of virtue, justice, truth, and efficiency, etc., should be kept to an absolute minimum or should approach zero as a limit.
What a man can be, he must be. This need we call self-actualization.