By the 1990s, advertising with celebrities had really taken off.
Achim von Kirschhofer
They are way ahead of the others.
advertising celebrities
Sport implies many positive attributes simultaneously. Along with health, it also shows stamina and fair play.
health fair positive play sport
The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. In a known role or stereotype.
creative celebrity
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