[HUGE GROWTH. Others are employing a similar approach. High-end clothing chain Eileen Fisher has featured its own employees in its ads -- from its lawyers to account executives wearing its apparel. The company believes that its ads creates a message that customers can identify with, giving the brand a wider audience.] Consumers identify with real stories,.. Love thy differences.
Alan Siegel
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Wal-Mart isn't the only company making corporate contributions. Several companies are actively contributing. At the end of the day, this company still has a very steep hill to climb because its problems are too endemic.
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If you talk to a top economist, a top lawyer, a doctor who's at the top of [his] field, they all communicate with clarity
clarity talk doctor
We try to make things user-friendly. We try to use information designed to facilitate quick understanding.
information understanding things
We helped them define what Harley stood for and build Harley positioning and build a licensing program that really reflected the brand.
brand
We help companies leverage all of their communications and expenditures in their communications behind simple, focused, clear, compelling messages.
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Even a fragment can act as a skeleton key that opens a door to learn more.
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I don't think people hold United responsible for what happened, and the story is really a story of courage by the crew and passengers in fighting back. It's sort of a positive story out of a horrible situation.
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