Max has consistently set benchmarks in the industry with its innovative marketing and promotional campaigns, receiving accolades in India and internationally. This time too, supported by an innovative and groundbreaking campaign, the big blockbusters on Max are sure to enthrall viewers and re-enforce Max's commitment of fuelling their passion for movies.
Albert Almeida
This is not just a rating driver but a huge revenue opportunity for Max. In terms of strengthening our bands, we have made significant additions to our library. These brand new blockbusters are part of that strategy.
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What we have lined up is a very aggressive calendar of blockbuster movies. This will be the channel's driver activity for the January to March quarter period of 2006.
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