First: the best is the enemy of the good, trying to be perfect or trying to meet infinite context will both make you crazy and make you miss your launch date. The only thing to do is to create a product for your users. Not The User but the specific audi
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A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer.
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Their marketing strategy had to be changed to the young people. That's who buys the beer.
strategy people marketing young beer
If you want success, then don't rely on other people to do what YOU can do!
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The ultimate test of a finished account executive is his ability to write a sound marketing plan.
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Business has only two functions - marketing and innovation.
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It will work. I am a marketing genius.
work genius confidence marketing celebrity
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
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Does anyone here work in advertising or marketing? Well if you do, when you get home take a gun shoot yourself. No bullshit, I'm not joking just do it. I'm just sowing seeds, one day they may take root.
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Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
future communication marketing succeed research skills
No great marketing decisions have ever been made on quantitative data
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The best ideas come as jokes. Make your thinking as funny as possible.
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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Marketing is what you do when your product is no good
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Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.
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We're obviously going to spend a lot in marketing because we think the product sells itself.
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Using power copy is the key to an effective digital communication. If your readers don't relate your words with your brand you don't stand a chance
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I can't say I'm a big fan. I understand where the pressure is to do this because so many couples pay for their weddings themselves these days and they don't want to give up that dream of having a big wedding. But it seems like kind of a sell-out. This is a major life moment and I think you should do it within your means rather than trying to turn it into a marketing event.
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Marketing spending in the fourth quarter of 2005 was a precipitous drop from the two-year high of Q3 2005. Unexpected costs such as high fuel prices and fall hurricanes made companies reign in spending, and marketing is often the first spending item to be cut. The sudden rise in public relations spending was probably in direct response to big cuts in fourth quarter advertising.
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Our integrated marketing and retail strategy aimed to put the Guardian in the hands of as many people as possible and encourage them to re-appraise the paper. We succeeded. We look forward to the October ABC with confidence.
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Our fourth quarter and full year sales came in above expectations on a reported and constant currency basis. This performance demonstrates the capability of our sales and marketing organization to execute our global plans and drive broad-based growth of our portfolio of leading-edge eye care products. While our reported earnings were negatively affected by two unexpected events, our underlying performance was reflective of higher gross margins, carefully managed spending and a lower tax rate.
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What began as a trend toward digital marketing is now a firmly established direction. Growth and diversification in our revenue base are clear evidence that we have been successful in acquiring clients who can benefit from digital marketing.
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