The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.
food decisions marketing
Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
humanity marketing
Sell your book like a can of beans
humorous marketing
.. The concept of marketing is almost as old as humanity itself.. Suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
reality marketing
Tycoon had a peddler's talent for using words to redefine reality.
reality marketing sales
Marketing is what you do when your product is no good.
society marketing advertising
Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and taverns of the early eighteenth-century.
internet marketing
Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.
shopping internet television marketing
[Over breakfast] We discussed the 'novelisation' question. This is where the studio pay someone to novelise my script and sell it as. I've said if this happens I will hang myself. Revolting notion. Beyond revolting. Lindsay [Doran] said that the executive she had discussed it with had said 'as a human being I agree with you -- but..' I laughed until my porridge was cool enough to swallow.
movies marketing
Aesthetic isn't simply about good design for good design's sake.
design marketing advertising
It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.
marketing politician advertising politics-of-the-united-states
The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.
marketing advertising
Attention is a main asset in marketing.
attention marketing
People don't buy what you do; they buy why you do it. And what you do simply proves what you believe
entrepreneurship marketing
The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he's getting it.
marketing
The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda shorts, a Hawaiian shirt, and a straw hat with beer-can openers dangling from it, clutching fistfuls of dollars.
funny humor marketing
Your brand is formed primarily, not by what your company says about itself, but what the company does.
marketing amazon brand
Content Isn't King, It's the Kingdom.
content marketing
What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.
inspirational marketing
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
social-media marketing
The world is cheapened when everyone sees it with a marketers eye.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
reputation marketing branding brand
What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans wass that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in a belief that hed been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood.
marketing sales
Sex doesn't sell anything other than itself
marketing branding brand
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