There has been a shift in marketing focus over the last few years. Women are now not simply spenders but increasingly earners, too.
women focus marketing
Internet and Radio are very exciting categories for the Clio Awards because they are disciplines that have undergone dynamic change in the past few years. Aside from their unique individual applications, they have both become critical components in many of today's most successful integrated marketing campaigns and are segments bursting with new forms of creative excellence.
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When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.
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We did extensive test marketing and truly believe that the public has an insatiable desire for this particular body part. After years of predominately featuring younger actresses going nude, the baby boom generation is excited to see a vagina it can relate to.
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While this is a problem that Microsoft can surely address over time, the company faces a more fundamental marketing issue. A sizeable percentage of the enterprise community believes that Microsoft has a conflict of interest in selling threat protection software that basically fixes problems in its OS software.
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In as much as they don't have that many launches coming through at the moment, they can afford to ease up a bit on the marketing spend.
moment marketing
There is no doubt that no amount of marketing or recruitment or success gives us a chance to tell our story to so many people like the Final Four.
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As part of these changes, we are streamlining the management structure of the company both in the U.S. And abroad, and we are taking measures to more closely coordinate our marketing efforts around the world
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This will be our biggest marketing expense of the year.
marketing
Policy is being made in Washington by people who don't live in the real world. These are the same agencies that have done an awful job marketing the Nexus card.
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We saw the Internet as the ultimate direct marketing vehicle. We also realized there would eventually be massive competition to get traffic to Web sites, and firms, both large and small, would need help getting premier positioning on search engines. Savvy marketers held the same opinion of the Internet and were gearing up for the future.
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SEM/SEO are becoming more and more a part of mainstream marketing activities as 64% of respondents said they currently have an SEM program in place while 59% said they have an ongoing SEO program. However, the survey did reveal there are still many challenges to such programs as some marketers struggle with certain issues such as return on investment, tracking, expertise and costs which we believe is a result of the relative newness of the two disciplines.
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George is one of the best at creative marketing. I'll bet in six months he comes up with three new different ways to use the suites.
creative marketing
After taking a break to reflect on the growth of the internet marketing industry, I
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Look at this as part of your overall marketing initiative. It will help you in e-mail marketing, in print, but in particular search. You're using one online medium to enhance another online medium.
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Fortune Interactive was conceived with two core goals in mind; increase our clients' revenue while maintaining the highest levels of communication. The search marketing industry is suffering from growing-pains with relatively few companies able to maintain consistently high-levels of client satisfaction
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Bob's leadership within professional services and customer support, and Chad's extensive marketing and product management experience, are great assets to TAZZ Networks, enabling us to expand and support our growing customer and partner bases. I am confident that 2006 will be a breakthrough year for TAZZ and that both Bob and Chad will play instrumental roles in expanding our leadership position in the policy control market.
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We are excited to join the IAB and participate in its various committees. We strive to innovate in the field of search engine marketing and are happy to join current IAB members in furthering the growth of our industry.
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It's old, but it's hot. There's even a Word of Mouth Marketing Association.
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In terms of actual measurable revenues and downloads, the bigger brands with the bigger marketing budgets are seeing the lion's share of transactions.
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The movie company presented us with many of the different art images they would be using for promotional purposes. We wanted to work in tandem with them to present an ideal visual cover for the paperback... Eventually, we arrived at a package that relates both to the art for the paperback book and the images that will be part of the movie's marketing.
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A la carte is not good for consumers, and we have experience to prove it. Disney Channel was once offered a la carte, but only a privileged few bought it despite the tremendous strength of our brand. Today, Disney Channel is in 87 million homes on expanded basic, and instead of putting our money towards marketing to retain subscribers, we are instead investing it in high quality programming.
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It was something of a surprise and shows (Miramax's) marketing mettle remains
surprise marketing
The marketing industry is in the middle of an extreme make-over, and who loves the magic of a good make-over more than women? This is an exciting time for creative marketers to try something new and to change our industry forever. Advertising is becoming more contextual in our lives. 'Out of Home' Television is just one of the ways that strategic marketing leaders are reaching consumers. Reaching women today requires a comprehensive 360 degree approach.
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I attribute it to innovative marketing, rebellion by the people, you tell them not to smoke they're going to do it anyway, and a faster resilience by the industry.
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