I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.
Alfredo Alonso
Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. In San Jose alone, time spent listening for persons 12 in spring 2005 surged 205 percent versus spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.
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opportunity market
We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.
live spanish company radio
The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.
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Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish
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Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.
south americans genre
You don't have to pay a monthly subscription.
Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.
listening population radio
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