The current global market for weather products is estimated at over 6 billion, while the potential market in the U.S. Alone is estimated at 50-350 billion.
Bradley Hoggatt
Weather is now beginning trade more like a commodity. There is real money to be made in weather space.
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Almost anyone's who's in business. An amusement park in a summer that's enormously or unusually wet would most likely see gate revenues going down, so they may need to hedge against that.
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You can have a contract in snowfall, wind speed, sunshine duration, instantaneous temperature. We can trade any measurement that is available in an objective fashion.
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The energy companies still command the majority of the weather market, though we are seeing more agricultural interests and those on the entertainment and construction side coming forth.
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