We're in the analog business, and analog is what's driving all the displays, and audio, and battery life in wireless. Wireless is clearly our biggest segment, and we plan on this market doing exactly what it's been doing for the last three and a half years.
Brian Halla
First the PC goes on a chip. Next, the PC becomes a plug-in behind the dashboard of your car, behind a flat-panel display in your kitchen, or inside a set-top box. The PC disappears just the way electric motors are invisible in our lives.
car lives box inside invisible kitchen
life business plan market driving
Led by robust analog and wireless sales, we had an outstanding quarter. Focus on execution drove our gross margins to 51 percent, up from 48 percent in the previous quarter.
focus sales execution gross
We are ahead of our gross margin goals and we are continuing in the same direction.
direction goals gross
It's one thing to put this business on the books. It's far more important to maximize the profit from it.
business profit important books thing
Now that we have the months of December and January finished, we felt it necessary to factor those results into our earlier projections and issue this update.
results january
Going forward, we will continue to closely control costs while investing in key markets to maximize our potential for profitability.
key control potential forward investing
We feel comfortable that the numbers we've got out there are achievable.
numbers feel comfortable
Sales continued soft during the summer quarter. We think, however, we may have touched bottom as bookings in the first quarter improved for the first time in a year.
time summer sales
While we are encouraged by the recent seasonal improvement in bookings, we still feel it is too early to call the turn, and we remain cautious on the near-term outlook.
feel improvement early call outlook
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