We've seen a tremendous response to Desperate Housewives products made available to date, so expanding the franchise into the world of fragrance makes perfect sense.
Bruce Gersh
We are reaching viewers primarily via the television screen but as we look into the crystal ball, who knows how many more products might be out there that will allow our consumers to have a great viewing experience.
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The Desperate Housewives scent is guaranteed to be a hit with women everywhere, connecting them in a very personal way to this popular series.
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Given Coty's outstanding track record in the fragrance market, the Desperate Housewives scent is guaranteed to be a hit with women everywhere.
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