You have to market your strengths and your niche.
Carey Smith
I see it in a highly positive way, but you have to do something. You can't just assume that you're going to benefit from it. You have to pursue opportunities and take advantage of the attraction.
positive attraction opportunities benefit
niche market
I think the lacrosse people are going to see this season from this team is going to be the best lacrosse to come out of this city in a long time. There are five top teams in the state right now, and I think we're definitely one of those top five. We have so much depth and experience; Jacob and Jared only add to that.
people time city experience team depth state teams
We reached one of our goals with the conference championship. That's the best first half we've played this season. We dominated in the first half.
goals
All of the penalties in the second half brought the game to a halt. (The penalties) killed the momentum.
game halt
Our next goal is to go for 13 wins in the regular season.
goal
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