Our advertising guidelines are such that Lowe's chooses not to advertise in controversial programming, including programming with gratuitous sex and violence
Chris Ahearn
This area has twice the rate of sales growth compared to our traditional business.
growth business sales
We have 53 stores in California and we consider it to be a major area of expansion.
expansion california
Historically we have seen strong home improvement spending in the wake of a slow economy. The stock market has been less secure in the last 18 months or so than it had previously been. So instead of the stock market, people were investing in their homes.
people home strong improvement market economy investing wake
They are hard to get because not only were there four major hurricanes last year, but also winter storms this year caused great demand across the country. Manufacturers are producing them as fast as possible.
winter hard country storms great demand
We're not replacing DIY with DIFM by any means,.. What we're doing is broadening our DIY model to include the do-it-for-me category.
model
Home improvement retailers like Lowe's have large bulky merchandise in our stores and we carry big quantities of these products, as many as 40,000 products
products home improvement big
We have storm recovery teams.. Leaving in the next day or so. The issue is places for them to stay and road closures
places leaving road day storm recovery teams
violence programming sex advertising controversial
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