It's a differentiating service to speed the answering of call and directing the calls as they come in.
Christine Pratt
speed call
Banks are centralizing lots of customer service stuff, which gives you the economies of scale, and a better, more consistent process as well. That improves customer retention.
process banks
Anytime you don't have to put people in the middle, you get a better process.
people process
So an [auto finance firm] is able to reduce the back office from 50 people to eight or 10, and they're able to fund auto loans faster. You have a happy customer, reduced operations costs and you've got a clear process.
finance people happy process
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