It was just a boy's name. Even in the movie, (the name Madison is) a joke. She named herself after Madison Avenue. But that's where it comes from.
Cleveland Kent Evans
People have had nicknames as long as people have been walking.
people walking
It's his interpretation of what being friendly is like.
interpretation
To go by a nickname is to almost proclaim yourself in certain male areas.
male
joke movie
I don't think that most of them are doing this just for publicity, but I think they're doing it because for them it's almost a sign that they are creative.
creative publicity sign
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