We're also strengthening our commitment to our core brands
Don Knauss
We've found that as people age, their taste shifts. That's our sweet spot. These are consumers who don't go for the diet colas because of the taste and they want to avoid the sugar in the regular cola.
diet age people sweet found taste sugar
commitment
Consumers are telling us they want another choice, and they haven't been getting it until now.
choice
We're responding again to what our consumers are telling us they want.
These guidelines mark a commitment by the industry to provide schools with beverages that offer variety, nutrition and fewer calories, and are very similar to the Coca-Cola System's current guidelines in the U.S.
commitment variety offer industry schools nutrition
C2 will be the biggest thing to arrive since Diet Coke's debut over 20 years ago
diet thing
We think C2 really has the power to become a global trend,.. This is a new product for people who want an active and healthy lifestyle but who don't want to compromise on taste.
people power healthy lifestyle global compromise taste active
There are many factors at play in helping our young people build balanced lifestyles. Because of our long-time partnership with America's schools, Coca-Cola wants to play a positive and effective role in helping to promote healthy, active lifestyles among students nationwide.
people positive healthy helping play young partnership active students schools
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