We think there's potential for us in vertical search, but it's still untested. We want to put some stakes in the ground, but we're not artificially issuing a mandate to our business units.
Eric Shanfelt
It's egotistical to think we're the only ones providing content that's valuable. This is an opportunity for people with powerful brands to pull together content from editors, vendors, customers and your user base to deploy and enhance vertical search, which is something the general search engines can't do.
opportunity content people powerful search editors egotistical
business potential search
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