If the movie is a big success this weekend, I think you'll see a pretty big ramp in signings that theater owners want to get it in place before competitors do. Right now, the studios want this to succeed as much as anyone else. They want to be able to have a premium product with premium pricing.
Eric Wold
success theater succeed place movie big pretty
Many of the factors that have negatively impacted sales over the past year are lessening.
past sales
A few years ago the big question was could IMAX get Hollywood content on their screens and theaters to sign up. But studios now see the value of putting movies on IMAX screens since consumers have much better home theaters.
content home movies question hollywood big sign
With the expectation that (fiscal year 2006) will be a year of 'spend' before the positive impacts are felt during (fiscal year 2007), we believe investors now have some time to wait.
time positive expectation wait
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