There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
I'm hard nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, Gee, I was lucky I happened to go up there today. But, dammit, I was going to go up there sooner or later in the next seventy years. If you're persistent in trying and doing and working, you almost make your own fortune.
fortune luck today day hard lucky job working
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
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products business good advertising great
A lot of its readers are of an age where they forget to cancel.
age
I honestly believe that advertising is the most fun you can have with your clothes on.
fun
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