We know that's a threat. They have instant distribution.
Joe Hawk
There was a lot of excitement when Jim started up at Haro. I think he wants to have that again.
excitement
threat
Initially, I think they will be successful because they only have market share to take, and none to lose. But down the line, I don't see them as successful as they would like to be because consumers perceive Trek as an adult brand.
market successful share lose adult brand
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