EdgeTrade. Com is the next generation of online broker dealer. What we do is take the customer's experience of the market another step by giving them full control over their execution and routing their order to the place that they most efficiently will get an execution.
Joe Wald
It doesn't let people's order be handled by anybody but themselves. Rather than having a customer order go to a trading room or to a hidden middle man, that tries to use that customer's order against them, our customers have the opportunity to let their orders go directly to the marketplace, saving them money on their executions.
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order experience control giving market place execution
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