There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Very often design is the most immediate way of defining what products become in people's minds.
design products people mind
Being superficially different is the goal of so many of the products we see.. Rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
products thetimes time
The memory of how we work will endure beyond the products of our work.
products work
style simplicity
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
products simplicity
It's sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care. That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
products
It is very easy to be different, but very difficult to be better.
innovation better
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