SBC has always had trouble with its identification, what the heck it stood for and what they really were. AT
Michael Bernacchi
For once in our lives, we are the envy of the country. The entire world is looking. You can't buy this type of publicity. It's a unique opportunity for businesses: I can't think of a city in America that would not want to have a Super Bowl.
opportunity city world america envy lives unique country publicity
trouble
You can never devalue the product with an ad if you're talking about beer or pop because it doesn't really have any value. You need a big creative ad with a nondurable product so that when you open up your box of Frosted Flakes, you aren't thinking the mess that's inside, you're thinking of Tony the Tiger.
talking creative thinking open mess box pop inside big beer
You must log in to post a comment.
There are no comments yet.