Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Michael Porter
The essence of strategy is choosing what not to do.
strategy essence
Strategy 101 is about choices: You can't be all things to all people.
choice strategy people
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
technology strategy principles change
choice strategy
Sound strategy starts with having the right goal.
rights sound strategy
A strategy delineates a territory in which a company seeks to be unique.
strategy
Finally, strategy must have continuity. It can't be constantly reinvented.
So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.
The best CEOs I know are teachers, and at the core of what they teach is strategy.
The company without a strategy is willing to try anything.
The essence of strategy is that you must set limits on what you're trying to accomplish.
There's a fundamental distinction between strategy and operational effectiveness.
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