A lot of personalities are very comfortable saying to fans, 'This is who I am, love me or hate me.' A-Rod isn't that kind. He's shown an almost antiseptic unwillingness to take a stand from the heart.
Scott Becher
kind heart hate stand love comfortable personalities
A partnership like this brings credibility to the Rick Case brand and excitement to the dealership. In a hypercompetitive category, you need every advantage you can get to touch a consumer.
excitement touch partnership brand
He acts and sounds like anything but a golfer.
sounds
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