The majority of the people who are fascinated with this race and following it are just interested in the very idea of what's transpiring out there. It's not just a focus on who's getting to Nome first.
Stan Hooley
The desire of the organization is to create a better payday for the competitors and there's really only one way to do that, which is to market your assets.
organization desire market create
That's the next generation of race fans. That may be the biggest area of potential immediately in front of us.
race potential
If there's anything on the ground in the area of the start, it's ice.
start ice
We need to make decisions that get the biggest, strongest, healthiest dog teams to Nome.
decisions dog teams
We were successful in eliminating the majority of potential residual risk to wilderness travelers.
majority potential wilderness risk successful
race majority idea people focus
We simply believe the public has an appetite for more current Iditarod news than what can be accommodated inside of a regularly scheduled news broadcast.
news public appetite inside
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