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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
clientsandcustomers thetimes time
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
inspire life time tod tod truth tso-top-100
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
innovation money people thetimes time
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
design people products thetimes time
Innovation has nothing to do with how many R
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
life money thetimes time
We intend to release Leopard at the end of 2006 or early 2007, right around the time when Microsoft is expected to release Longhorn.
rights theend thetimes time
I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
change technology thetimes time
