Early on, our focus will be on helping the retailers communicate to the consumer in the store. That's where the decision is really happening and where the education that needs to happen will happen--it's not going to happen in a 30-second commercial, and it's probably not going to happen in a series of print ads.
Steve Nickerson
They're definitely testing my patience.
patience testing
We conducted this study to get a feel for how consumers feel about the two formats.
feel study
We've done a lot of research on how to price products, and consumers are telling us they're willing to pay 0 to 5 more for high-definition services.
products price research
The conversion of 'I think it's unique' to 'I will buy it' is much higher for HD-DVD.
There's nothing we've calculated from a business model that has been changed because of the Sony announcement.
business model
From October to December, we expect at least 50 million to possibly as much as 50 million in sales industry-wide.
sales
education focus helping decision early series print
That's something we could never do with DVD.
Our mission is to give real estate agents the recognition they deserve by giving their clients a voice and a platform in which consumers can read reviews from others' experiences.
voice real recognition giving experiences read deserve give mission
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