The success of Desperate Housewives does not mean people are looking for another soap opera,.. Good characters that they look forward to seeing week after week.
Steve Sternberg
[ABC and CBS] are just splitting a very limited audience,.. One will be cancelled and, even then, the other won't improve.
audience
[NBC is] not doing any worse than we expected them to be,.. We expected them to be down. The surprise is how well ABC is doing.
surprise worse
Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.
content programming works run cycles trends
ABC probably did as well or better than we expected. CBS and NBC were about what we expected would happen.
You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.
live world die
It's not that the broadcasters struck out. There was just so much reality that there were more flops than successes.
reality
people success characters good desperate forward opera
The networks need to get a handle on which shows are working [for the duration of the season] and which aren't.
working
'Desperate Housewives' was a surprise hit,.. If it holds up, if it's successful this year, certainly I think next year you'll see something else come on that tries to take advantage of it.
surprise successful
All the program development stuff they were showing us, it looked like they were trying to put on a number of shows [that mimicked 'Housewives'],.. But the pilots must not have been good. 'Desperate Housewives' is a lot harder type of show to duplicate.
good development
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