He in effect started the meeting when he arrived. He wants to know everything. He forces you to be prepared.
Susan Sherer
The Super Bowl is much more than a game, and this is certainly a component of that.
game
I don't think you could name another city that was so huge with its contribution, wealth and population, then went backward like Detroit did. We went from big to smaller, and now we're building back up. The Super Bowl will change the conversation about Detroit. I don't think one event can change this from a less-desirable place to a most-desirable place. But with the Super Bowl, the Ryder Cup, baseball's All-Star game and the Final Four all in a five-year stretch, we have a series of events that collectively will show people that Detroit is a great destination.
wealth change people game city destination events conversation place population great big series detroit
It'll be quite an exciting backdrop for our game in 2006.
game exciting
meeting effect
We are extremely grateful to our sponsors and partners that make Motown Winter Blast possible. We have created an incredible backdrop for Super Bowl XL and we're excited to share it with the world.
world grateful share winter
It would be something, I think, if we didn't get any snow.
snow
We have spent four years communicating that it will be cold. Dress for it and you're going to have fun. I'm praying for a nice, sunny 32 degree day.
fun nice praying day cold dress
We want people to be outside and not to be afraid to be outside.
people afraid
I don't know if a person comes in here and says 'Wow. Look at that sidewalk,' but at the end of the day, it is about the people. And that is what's going to define what their experience is.
people experience person end day
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