The burger chains constantly re-invent themselves to stay fresh in people's minds. McDonald's, Burger King -- whichever -- started out as hamburger stands. Now they're restaurants with expanding menus.
Ted Kraus
National chains maintain their longevity by frequently re-inventing themselves.
longevity
king minds fresh
Some will like it because they'll have another discounter. Others will be upset because it won't carry the same mix.
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