Some people see innovation as change, but we have never really seen it like that. It's making things better.
Tim Cook
I've always hated litigation and I continue to hate it. We just want people to invent their own stuff. So if we could get some kind of arrangement where we could be assured that's the case in a fair settlement on the stuff that's occurred, I would highly prefer to settle versus battle. But the key thing is that it's very important that Apple not become the developer for the world. We need people to invent their own stuff.
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innovation change
Creativity and innovation are something you can't flowchart out.
innovation creativity
And that's what everyone at Apple is focused on - pushing forward and creating the future.
innovation focus
Our whole goal in life is to give you something you didn't know you wanted and then once you get it, you can't imagine your life without it… and you can count on apple doing that.
innovation apple
Honestly, we'll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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